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Target Neutral

Feel the burn

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Objective

Enable athletes and media at the London Games 2012 to offset their carbon emissions with a playful interactive experience

Real-time graphics visualise carbon types and their physical behaviours

Experience design allowed users to enter air miles travelled to Olympics, this is visualised as carbon that can be 'offset' using a motion tracking game - and if successful Target Neutral would pay to offset their carbon for real

All athletes and media viewed the installation in the Olympic Village, many succeeded in offseting their own carbon emitted travelling to the games

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We'd love to create a unique interactive experience for your event, installation or just for fun!

 

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