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The Dress

Responsive fashion tech

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Objective

Create a responsive LED dress for House of Fraser and the BAFTA red carpet

Organic natural lighting patterns designed to respond to movement of the dress

Custom battery powered electronics were created and embedded

Motion sensor data was programmed to create RGB bitmaps, outputted to an array of LEDs.

One of the first responsive wearable devices

- Millions of people watched the dress live on the red carpet at the Baftas

- Live television appearances on shows such as Lorraine (1.1m viewers)

- extensive coverage in the mainstream media including the Mail Online, Grazia, Cosmopolitan...

Created in just 4 weeks

Partners

Mimira
Rebecca Street
1HQ

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Making unique new tech gets us excited! Have a challenging idea or want to hire some of our existing tech?

 

Call us on +44(0)207 099 6835 or Click Here to send us an email

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