Dopamine Land

A multisensory experience that combines media, technology and play in one place.

Unlocking the Thrills of Interactive Neurochemistry 

Commissioned by the Fever Originals team, seeper developed three interactive and immersive rooms for Dopamine Land. Each room is designed to allow guests to explore different ways of triggering dopamine responses through themed set design, lighting, sound, technology, and motion graphics animations. From custom-built LED tiles to vertigo-inducing infinity floor-tiles, each experience is crafted to engage and exhilarate visitors.

Aims

Our aim was to create immersive environments that showcase the diverse ways dopamine can be stimulated, offering guests a sensory journey through interactive spaces. The project included rapid design and construction, completing the entire installation in just six weeks.

Insights

In “The Ground is Your Enemy,” we designed interactive LED tiles that react to guests’ movements, enhancing the sensory experience. “Lucid Dreams” features infinity reflections and ASMR audio layers, creating an immersive and surreal environment. The “Popcorn Room” delights visitors with Easter Eggs hidden throughout, from iconic sounds like the Wilhelm scream to duelling lightsabers.

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