We're not experts in ink, but we know our way around a projector, coupled with our ability to capture imagery and integrate it seamlessly into digital content we duly excepted the challenge. 

We created an array of distinctive tattoos which framed visitors portraits and kept the life-size mannequin looking sharp when not in use.

Visitors use a touchscreen and integrated camera to take their portrait, then selected their preferred tattoo theme which is then projected on to the model of hairstyle innovator Zayn Malik. Follow the visitor journey in the photos below.