25 Sept 2026

“Don’t follow the industry. Drive it.” Stuart McKenna and Lauren Dyer at IAAPA ESA

“Don’t follow the industry. Drive it.”

Stuart McKenna, Managing Director

That’s what our MD Stuart McKenna thinks about change, and it’s exactly the energy we brought to the show floor at IAAPA ESA this week.

From the rooftop of the Experience UK bus, Stuart and Lauren Dyer, our Chief Growth Officer, reflected on the wins from launching our new brand at the expo and the shift they’re seeing across the industry.

Lauren on where it’s heading: “The more spaces we can create where people can belong, experiment, play, be happy, and escape their real day to day, that’s a huge achievement.”

Stuart wants everyone who talked to the Seeper team to walk away thinking: “This is a company made up of people who are all motivated to create the best work of their lives, and that’s infectious.”

Watch the video on LinkedIn

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