What we do
Strategy, design, build and aftercare, all under one roof
How we work
One studio, start to finish
Strategy, design, build, content and code, installation and aftercare: every stage of an experience is made in house, by one team that stays with it from the first brief to years after opening.
- 01Strategy and insight
- 02Experience design
- 03Technical design
- 04Content and software
- 05Install and support
Who we build for
Three kinds of place
Brand worlds
Brand homes, launches, activations and fan experiences, both permanent and pop-up. We turn a brand's story into a physical space people want to explore and share.
Destinations
Attractions, museums, theme park rides and experience centres. We design and build permanent worlds people love to immerse themselves in and want to return to.
Developments
Placemaking for regeneration, mixed-use and new cities. We work with developers and local authorities to build places that give communities pride and a sense of belonging.
Seeper solutions
From first insight to a place people return to.
01
Strategy and insight
We immerse ourselves in your brand to define what the experience must achieve.
- Audience, Place and Story
- Our framework for the narrative and emotional journey.
- Insight into action
- Creative, technical and commercial briefs, with outcomes you can measure.
- Masterplanning
- Feasibility and experience strategy.
- Strategic oversight
- We protect the story and outcomes from concept to delivery.
02
Experience design
We turn strategy into worlds people can step inside.
- Concept
- Concept development, theming and art direction.
- Journey
- Audience research, visitor flow and interaction design.
- Visualisation
- 3D, animation and real-time walkthroughs before anything is built.
03
Technical design
We design the systems that bring the story to life.
- Systems
- Software design, show control and control platforms.
- Sensory
- Audio, light and sound.
- Interaction
- Sensors, tracking and real-time systems.
- Physical
- Scenery, fabrication and hardware.
04
Content and software
We create the content and write the code that runs it, all in house.
- Content
- Film, 3D, motion, illustration and sound design.
- Software
- Design and build: games, installations, systems, AR/XR and digital twins.
- Labs
- Generative AI, R&D and prototyping.
05
Install and support
We deliver on site and keep experiences performing for years.
- Delivery
- Project management, procurement and installation.
- Launch
- Integration, commissioning, QA and training.
- Aftercare
- Service, maintenance, content refresh and data reporting.
By the numbers
Thirty years of places
- Decades of spatial storytelling
- 3
- Projects delivered
- 150+
- Studios, London and Riyadh
- 2
- Countries worked in
- 40+
Selected work
From brief to opening
For clients
The questions we get asked most
Straight answers for brands, developers and cultural organisations planning their first, or next, immersive project.
Ask a questionWe’ve got an idea. Where do we start?
With our Seed Design process. It’s a short, fixed sprint with the full studio: strategy, research, concept, visualisation and a working prototype. It runs for an agreed time at a fixed fee, and you get a clear list of deliverables.
We don’t have a brief yet. Is that a problem?
Not at all. Many of our best projects started as a spark that needed shaping. Tell us who you want to reach, the place you’re working with and what you want the outcome to be, and we’ll shape the brief with you.
Who will we actually be working with?
Our creative, technology and production teams work as one from the first conversation, so the people who shape your story are the ones who build it. We’re a curious bunch: researchers, artists, coders, sound designers and engineers who test ideas on the workshop floor before they go anywhere near your space.
Here to stay or here for a moment?
Both have their place. A temporary experience creates a moment, gets people talking and tests an idea. A permanent destination becomes a place people love and return to. We design for both and we build control platforms smart and intuitive enough for a small in-house team to run a whole content programme for years.
How will we know it worked?
We agree what success looks like before we design anything. That might be dwell time, footfall, repeat visits, social sharing or press coverage, depending on your goals. We build in ways to measure it from day one, so after opening you have evidence.
Stay in the loop
Stories from the studio.
Work with us
Have a brand, a destination or a development that needs a story?