Interview with Ian Clappison, CEO Experience UK

“People aren’t buying experiences. They’re buying escape.”

Ian Clappison, CEO, Experience UK

That’s how Ian Clappison, CEO of Experience UK, sees where the industry actually stands right now, and it reframes everything.

We sat down with him on the floor at IAAPA ESA to talk about the UK’s £130 billion experience economy, why “immersive” might be the industry’s most overused word, and what he thinks will define the next five years of experience design.

Watch the video on LinkedIn