Our Caitríona McAllister was invited to NatWest Group’s London HQ to pitch her next-generation directional audio experience system, Metaxis. This incredible concept creates invisible, personalised sound zones within a single space so every visitor hears the right content, in their language, from exactly the right direction.
Cait has taken away so much from the experience. She explains, “Last month reminded me why community is everything. The conversations, the connections, the people; that’s where the real growth happens.
“Watching people my age, so often overlooked not just in the industry but in society, being given a genuine platform to express bold, ambitious ideas was all the motivation I needed.
“I came to pitch. I left with a network, a community, and more belief and confidence in something that had only just been a mere concept months ago. We don’t lack ideas. We lack the rooms we’re allowed into.”
We’re so proud of you Cait. Here’s to kicking down doors.
