Unleashing the Ford Ice Experience
Seeper announced the launch of the new Ford S-Max in London and Liverpool with the Ford Ice Experience, an interactive live theatre and projection show. This event transformed iconic buildings into ice towers, engaging audiences in an epic story through advanced projection technology and sensory effects.
Aims
Our goal was to create a memorable and immersive launch event for the Ford S-Max through the Ford Ice Experience. By combining live theatre, projection mapping, and interactive technology, we transformed buildings in London and Liverpool into towering ice structures. The audience participated in the story by using laser cannons to cut virtual ice chunks, enhanced by cinematic scores, air blowers, and dry ice effects. This innovative approach aimed to captivate and engage thousands of spectators, both in person and online, offering a unique and thrilling sensory experience.
Insights
The Ford Ice Experience showcases Seeper’s pioneering use of interactive and immersive technology in live events. Partnering with Ogilvy, we delivered the world’s first interactive theatre projection mapping show, setting a new standard for event experiences. The success of this launch highlights our ability to create large-scale, impactful spectacles that leave a lasting impression on audiences.
