Grizabella Projected Figure

Immersive Projection of Grizabella from the Broadway Musical Cats

Bringing Broadway to Life

Bringing the character Grizabella from Andrew Lloyd Webber’s Broadway musical Cats to life, using advanced projection mapping and 3D technology for Madame Tussauds, New York.

Aims

Creating a hyper-realistic, singing figure of Grizabella, making it look and feel as if she is in the room with the audience. Enhance our projected head concept and technology, integrating stabilisation and tracking systems to capture live action, map it in 3D, and project onto a 3D-printed head. Offer an unparalleled immersive experience for thousands of visitors daily at Madame Tussauds.

Insights

We collaborated with Merlin Magic Making to evolve our Figmersive projection mapped figure technology, achieving a significant leap in quality and technique. Our stabilisation and tracking system enhancements allowed for capturing live action, 3D mapping, and projecting onto a 3D-printed head, creating what we believe is the world’s best ‘Living Figure’. This immersive experience, part of the Broadway Musical exhibit at Madame Tussauds, New York, attracts thousands of visitors daily, showcasing the cutting-edge advancements in projection mapping technology.

CTA footer

LIKE WHAT YOU SEE?

Get in touch and let's make your idea a reality.

Let's Chat