Interactive Retail Revolution
Attracting the next generation to the redeveloped Kings Mall in Hammersmith, London, with a dynamic, interactive environment using custom motion graphics, social media integration, and advanced LED technology.
Aims
Develop an engaging digital experience to attract visitors to Kings Mall. Integrate custom motion graphics and advanced LED systems to reflect seasons, weather, and time of day. Enable visitors to personalise the mall’s appearance using social media, making it a dynamic and interactive retail space.
Insights
Seeper created a system allowing visitors to tweet their favourite colour, transforming the mall’s look and feel, and integrated real-time weather data to influence exterior LED displays. Developed a content management system for operators to manage advertisements and sequences. Implemented high-resolution LED walls and programmable LEDs into the building’s architecture, complemented by a multi-channel audio system and bespoke lighting sculpture inside the mall. Attracted millions of visitors annually, establishing Kings Mall as a premier retail destination in London.
