Kraftwerk

Celebrating the 10th Anniversary of Autostadt by using the Iconic Volkswagen Factory

A Decade of Autostadt in 3D

Celebrated the 10th anniversary of Autostadt by using the iconic Volkswagen factory at Wolfsburg as a canvas for a 3D animated art show, reflecting Volkswagen’s brand values with epic sound design and musical score.

Aims

Create a visually stunning 3D projection mapping show on the Volkswagen factory in Wolfsburg, celebrating the 10-year anniversary of Autostadt. Develop a narrative that embodies Volkswagen’s brand values through animated art, complemented by an epic sound design and musical score. Engage Volkswagen’s senior team, locals, and enthusiasts in a monumental celebration, and ensure the event reaches a wider audience online.

Insights

The project successfully highlighted Volkswagen’s brand values through innovative 3D animation and immersive soundscapes, drawing praise from attendees, including Volkswagen’s senior team and locals. The event not only celebrated a significant milestone but also garnered substantial online viewership, amplifying its impact beyond Wolfsburg. This celebration reinforced Volkswagen’s commitment to innovation and community engagement, creating a memorable experience for all.

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