Interactive
Engaging Construction Innovation
Seeper designed and installed an interactive virtual lift within the hoarding of a new hotel and residential complex in Stratford, London, for Manhattan Loft Corporation. This innovative project transformed the construction site into an engaging educational experience, allowing visitors to learn about the development’s vision, architecture, and surroundings through a custom-built interactive system featuring videos and advanced technology.
Aims
The interactive virtual lift was created to accompany the construction of a new hotel and residential complex in Stratford, London, for Manhattan Loft Corporation. The goal was to make the construction site more interesting and entertaining while educating prospective occupants and locals about the development.
Insights
Embedded in the hoarding surrounding the development, the virtual lift features buttons that play videos about the building’s vision, architecture, and surroundings. Designed with a custom button panel, control system, interactive software, audio system, and LED wall, the installation is weather and vandal-proof. It serves as both a high-end sales tool and a community outreach initiative, attracting thousands of viewers from the nearby Westfield Shopping Centre and train station.
Coverage
The interactive virtual lift project garnered media coverage and public attention for its innovative approach to engaging with urban development.
