Olympic Games 2012

Olympic Games 2012 Target Neutral Carbon Offset Interactive Experience

Offset Your Impact

At the London Games, Seeper created a playful interactive experience allowing athletes and media to offset their carbon emissions. Users entered their air miles, visualised as carbon, and engaged in a motion-tracking game. Successful participants had their carbon emissions offset by Target Neutral.

Aims

Our goal was to promote environmental responsibility at the London Games by enabling athletes and media to offset their carbon emissions through an engaging and interactive experience. We designed a motion-tracking game where participants could visualise their carbon footprint and actively contribute to offsetting it.

Insights

This project showcased Seeper’s ability to blend sustainability with interactive technology. By visualising carbon types and behaviours in real-time, we provided a meaningful and entertaining way for participants to understand and offset their emissions. The installation, viewed by all athletes and media in the Olympic Village, successfully engaged many in reducing their carbon impact.

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